About Avenue ISR

Avenue ISR is a strategy consulting firm founded in 2005 with offices in Michigan and North Carolina. The firm services clients throughout North America. Current and recent clients include companies in health care, financial services, insurance, media, professional services, and consumer packaged goods. Engagements typically involve some form of marketing research or customer insight that informs strategic change. Customer insight and research methods used include focus groups, survey research, in-depth interviews, market simulations, web usability testing, and point-of-purchase intercepts.

Avenue ISR is committed to producing results - providing clients with actionable insights and specific strategic and tactical recommendations that lead to business success and enduring competitive advantage.

Leadership Team

» Sherwood Smith
» Cynthia Opie
» Henry Doss

Working with Avenue ISR

» Strategic Relationships

Case Studies and Testimonials

» Foundational Research: Britten Banner Raises Its Brand
» Brand Strategy: DePaul University and its Global Brand Unite
» Customer Experience: Wayfinding Research for the Robert Wood Johnson Foundation
» Foundational Research: Hagerty Insurance Evolves its Classic Brand
» Foundational Research: A Merrill Lynch Software Company Quantifies its Worth
» Brand Strategy: A Regional Chamber of Commerce Reestablishes Itself