Foundational Marketing Research – Britten Banners
Britten Banners is the global leader in event signage, large-format digital printing and other creative solutions. Since its inception, the company has developed dozens of product categories including printed tents, tradeshow fixtures, hardware, POP signage and more.
Avenue ISR conducted foundational customer research to identify cross-selling opportunities in key categories. Approaches were straightforward, actionable and impactful. The project was able to identify specific segments with unmet needs and low awareness of some Britten categories. Ultimately, Avenue ISR was able to produce a “road map” to match products to need and substantially expand customer wallet share.