Brand Strategy: DePaul University and its Global Brand Unite
Brand Strategy – DePaul University
In the spring of 2010 DePaul University sought to update its unified brand strategy for all of its principal campuses and key stakeholder groups. Avenue ISR worked with 9 unique populations including current undergraduates, graduates, faculty and staff, alumni and community members to gain an understanding of those brand attributes that were most meaningful to decision making and to DePaul’s institutional reputation.
Avenue ISR was the quantitative and analysis partner on this project – employing a variety of techniques including factor analysis and perceptual mapping to assess both stated and derived drivers of decision making processes for these unique populations.
DePaul emerged with a strong, unified brand position for the entire university that was both flexible and impactful.