December 2011 - Magnum Hospitality Hires Avenue ISR
December 2011 - Avenue ISR has been retained by Magnum Hospitality, the Traverse City based restaurant/hospitality group, to upgrade the customer experience (CX) using mystery shopping and other techniques. Since 1997, Magnum Hospitality has delivered quality food and customer service to Northern Michigan diners. They know, however, that to continue to provide a quality experience to their customers, they must continue to identify service breakdowns and improve upon service successes. Using Avenue ISR's corps of mystery shoppers, Magnum will gain objective insights into the current customer experience and provide new strategies to continue to provide the highest level of customer service.