February 2010 - Global Provider of Industrial Gearing Selects Avenue ISR for Brand Strategy

February 2010 - Cone Drive is a global manufacturer of industrial gearing with over 100 years of experience. The company services clients in the coal and mining, packaging, machine tools, and alternative energy markets, among others.

On the eve of a major overhaul of all marketing and communications materials and anticipating the launch of several new lines of business, Cone Drive engaged Avenue ISR to develop a comprehensive brand strategy. Based on deep dive research with industrial decision makers, Avenue ISR is providing recommendations for global brand architecture, overall positioning, and specific changes to messaging and marketing materials.