September 2010 – The State Theatre of Traverse City learns more about its audience

September, 2010 - Northern Michigan’s State Theatre is widely recognized as one of the nation’s preeminent movie palace. As an organization, the State is an active leader in the national art-house movie theater movement. In an effort to continue to bring more people through the doors more frequently, The State hired Avenue ISR to conduct a comprehensive research and strategy engagement in order to develop and sustain new audiences.
By studying attendance patterns, attitudes and beliefs about the theatre, Avenue ISR will provide a foundational understanding of how the theatre is running and how it can engage a broader audience to build upon its successes and continue to revitalize downtown business and the overall local economy.