Services
Following are some of the customer needs we meet and approaches we use. Our preoccupation always is to create actionable insights that lead to real and measurable business results.
Needs/Applications
- Brand Strategy
- New Products & New Markets
- Go To Market (the Four Ps –product, price, place and promotion)
- The Customer Experience
- Community Impact
Approaches
- Survey Research (online, mobile, telephone, mail)
- Online Communities
- Predictive Analytics
- Market Simulations
- Longitudinal Studies
- Focus Groups (in person and virtual)
- Ethnographic Research
